|The Beer Pick|
Tuesday, January 10, 2012
Business Report: Drinking Horsemen, Inc.
Shares in Drinking Horsemen, Inc. fell 9.8% today after the company reported that sales of the Beer Pick, a combination hoof pick and bottle opener, were lower than expected. The Beer Pick's advertising slogan “Drinkin’ Beer and Pickin’ Hooves” did not resonate with consumers.